Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Commission's just-approved new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for clean e-mail lists and clear communication among marketing partners.

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Weekly Review Podcast

May 14, 2008

DMNews managing editor Cara Wood and features editor Sharon Goldman discuss DMNews' parent company Haymarket Media's recent partnering with the John Caples Awards as well as Intel's social network undertaking, maximizing mail campaign value, and the evolution of DM.

Sears expands online offerings

Chantal Todé May 16, 2008

Sears.com has significantly expanded its offerings across several categories, including prints and frames, music, books and software. As a result, Sears.com has nearly quadrupled the number of products available on the site.

Jockey bares all in first catalog

Chantal Todé May 16, 2008

With green marketing on the rise, Jockey mailed its first catalog this month - in a resource-friendly format. Its 44-page slim jim catalog is printed on recycled paper and uses environmentally-sound inks. The piece arrived in homes the week of May 5 showcasing the underwear brand's wide selection of products, styles and colors.

PlusMedia appoints Reiman broker of record

May 16, 2008

PlusMedia LLC, a direct response advertising firm specializing in insert and print media brokerage, has been appointed by Reiman Publications as its broker of record for FSI and shared mail programs.

SmartFocus boosts media services with acquisition

Lauren Bell May 16, 2008

Marketing software company SmartFocus Group has purchased Astech Intermedia — a marketing systems provider serving the news media — in a move expected to boost the marketing capabilities of the companies' newspaper clients.

Direct Media launches new eMarketing Group

Nathan Golia May 15, 2008

Direct Media, the Greenwich, CT-based direct marketing services company, has launched a new eMarketing Group, which will handle all of the firm's online marketing services.

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

May 12, 2008

Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in InfoStreet StreetSmart.

Consumer constraints

Ellen Keohane May 12, 2008

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

End user experience metrics enrich contact center performance management

Lori Wizdo, VP, marketing, Knoa Software May 14, 2008

When the contact center is the main channel to the customer, it's imperative to look beyond basic measurement and leverage advanced analytics to optimize agent performance and improve customer service. Best practice organizations are formalizing their agent performance tactics into a comprehensive contact center performance management (CCPM) system.

Why using RFV analysis is more important than ever

Curt Bloom, managing director, international, of SmartFocus May 14, 2008

When supermarkets usurped the village shop, some felt the personal touch was lost in retail forever. But today's technology means even the biggest business can talk to every customer as an individual. Personalization is not about mail-merging.

E-mail and social media

Nicholas Einstein, director of strategic and analytical services, Datran Media May 13, 2008

Sophisticated e-mail marketers are increasingly realizing that the inbox experience is morphing into the social networking space — some customer segments are relying less on e-mail and more on Facebook, Bebo, MySpace and others. Managing the shift and adapting to this new paradigm will be a priority for marketers in 2008, especially for those who target younger demographics.

MRM Worldwide acquires Starsky

Altelterian to acquire Mediasurface

Baldwin, Young & Rubicam Exec, dies

American Diabetes Wholesale launches affiliate

Curly fries to the rescue

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