Search Marketing

SES roundtable: Search shouldn't take all the credit

Ellen Keohane August 20, 2008

Search marketing often gets credit for the final sale or conversion, even when it shouldn't, according to a roundtable discussion today at Search Engine Strategies in San Jose. "Search [often] gets credit for everything," admitted Mikel Chertudi, senior director of online and demand marketing at Omniture.

SES San Jose: Microsoft dedicated to investment in search

Ellen Keohane August 19, 2008

Delivering the best results is the key to growing Microsoft's search marketing business, said Satya Nadella, SVP of Microsoft's search, portal and advertising group.

TheFind to launch new iPhone "Where to Shop" application

Ellen Keohane August 18, 2008

TheFind, a search engine e-commerce firm, has developed a new iPhone application designed to assist shoppers when they're out and about. The new application, called "Where to Shop," is a location-aware shopping search engine that includes online comparison and local price information.

Happy Birthday Search Engine Strategies!

Sara Holoubek August 18, 2008

For the first time in years, I'm not heading to the Search Engine Strategies San Jose show — its 10th anniversary edition (Gasp). Yes, it feels wrong, but client and travel schedules did not align so well this year, and so I will have to live vicariously through blogs, videos and images posted by others this week.

Online content management is key in local search

David Dague, VP of marketing, Localeze August 18, 2008

According to ComScore, consumers will soon conduct 2 billion local searches each month. With more than 80% of consumers researching online before making in-store purchases, that number will continue to rise. Local search has become an important interactive marketing channel.

Get high ROI and build brand loyalty with Hispanic search

Sarah Quinn, account manager, multicultural programs, Hispanic Targeting August 18, 2008

Hispanics are the fastest growing segment of the US population, and they have been quick to embrace the online world — eMarketer reports 20 million Hispanic Internet users in the US. Embracing this audience online with equal swiftness can help a company grow its customer base and increase ROI.

Hitting your target every time with local search

Jennifer Black, VP of marketing, Local.com August 11, 2008

Marketing to customers in your neighborhood used to be as easy as putting up a sign or advertising in the local newspaper. Today's Web-savvy consumers shop for products and services locally on the Internet using local search.

Using search to measure the impact of offline media for geo-targeted campaigns

Michelle Stern, director of Client Services, iProspect August 11, 2008

Because search captures demand generated by other media, it can help you determine the impact of your offline marketing efforts. But what if your campaign is geo-targeted — can search still help you measure its impact? In a word, yes.

Regional update: SMX Sao Paulo wrapup

Sara Holoubek August 11, 2008

It must be fascinating to see the world through Google's eyes. At least, this is what I thought when Susan Humphries flew in from Mountain View, CA, to give a keynote at SMX Sao Paulo, the first major search engine marketing conference held in Brazil.

Push toward transparency may have consequences for PPC

Ellen Keohane August 11, 2008

In an effort to be more transparent to users, Google last week released a feature that shows users how their search results are customized.

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