On November 22, YouTube will kick off its live streaming service with a big concert in San Francisco that will be broadcast live across the broadbandwaves. As part of this, YouTube users are being called to participate in promotions by picking their favorite bands and comedians, etc. In addition there is a new partnership between the Google’s video property and Virgin America to name a plane and vote on videos promoting air travel. I’m guessing that if it hasn’t happened already, we’ll be seeing a YouTube channel on board.
http://www.youtube.com/live
http://www.youtube.com/virginamerica
