eConsultancy has some examples of how marketing automation can go wrong, including auto-tweeting, eCommerce related products and incorrectly targeted e-mail.
Cision has wasted no time post-merger, acquiring British rival Gorkana. PRWeek (sub required) has the scoop.
Twitter’s recently announced Fabric aims to be mobile developers’ preferred tool suite and a Trojan Horse to get its MoPub ad service beyond its core fans to all mobile phone users. But many pointed out Twitter’s spotty record with third-party developers.
I LOVE YOU, I HATE YOU, I LOVE YOU AGAIN: Twitter’s “peace offering” to developers is meaningless (@marcoarment) http://t.co/eBzuiYBJLJ
— netgarden (@netgarden) October 22, 2014
The CMO Council released a report finding that 56% of CMO respondents did not have adequate marketing technology strategy in place.
