Social media management platform Hootsuite recently used its listening and analytics tool uberVu to compile a list of the most loved brands on social media in October 2014.
Hootsuite’s “Love List” will be a monthly recurring ranking of the top 450 brands on social media. Brands were evaluated on the total number of brand mentions received, the sentiment score for the particular brand and the percentage of social conversations about the brand containing the word “love” over a month period of time. Using this formula, each brand was assigned a score between one and 100.
Here are the top ten:
1. Dove
2. Friskies
3. Kohl’s
4. Avon
5. Renaissance Hotels
6. The CW
7. TripAdvisor
8. West Elm
9. Twitter
10. Nordstrom
“Brands that have found successful ways to cultivate a passionate fan base did well in October’s Love List,” says Mark Pascarella, General Manager of uberVU via Hootsuite. “The top brands ran inspiring or amusing campaigns (Dove, Friskies, Renaissance Hotels), creating buzz and fan engagement through contests or giveaways (Kohl’s, West Elm, TripAdvisor), and targeting an outspoken audience that feels invested in spreading the word for their favorite brands (The CW, Avon, Twitter).”
Check out the complete “Love List” to see where your brand ranked out of 450. And for more stats and facts about brands on social media, check out this handy infographic from Hootsuite:
