Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital revenue officer for its digital marketing services practice, said Quinn. Quinn, who officially began in March, reports to Dave Paulus, EVP of business development, and Patrick Hounsell, chief digital officer.
Quinn oversees a team of four and is responsible for developing and executing business strategies for Merkle’s digital media practice, he said.
“Tom’s diverse background and track record of success in database and interactive marketing bring exactly the type of customer-focused perspective that Merkle was seeking in this leadership role,” Hounsell said in the release.
Merkle said in a statement that it had created the new position to support its commitment to the digital space. In 2011, the company grew its digital services revenue by 54% over 2010. The same year, it acquired IMPAQT to offer search engine marketing and SEO services. Merkle also acquired and Lenser to add consulting services and outsource circulation management for print and email.
Quinn has 20 years of experience, holding roles in digital media, website development, online technology and market research. Immediately prior to joining Merkle, Quinn worked as a consultant.
Between 2010 and 2011 he was chief revenue officer at Passenger, a company that helps marketers create private communities for brands using social tools. Quinn was also EVP of marketing services for digital agency Blast Radius between 2006 and 2009.
He also previously worked with Hounsell at Razorfish where he was VP of business development and consumer insights from 2000 to 2006.
Before entering the digital space, Quinn worked for Information Resources Inc. (IRI) for eight years where he developed sales and marketing strategies for the consumer packaged goods and healthcare sectors.
