Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.
Jana Ruelas, circulation manager at Arizona Mail Order, confirmed the partnership.
The lists include more than 656,000 12-month unique names from the company. Arizona Mail Order’s masterfile includes customer names from its specialty apparel catalogs including Old Pueblo Traders, Coward Shoes, Bedford Fair Lifestyles and Willow Ridge.
Infogroup worked with Arizona Mail Order previously for many years through early 2008.
Tony Troiano, account director, list management at Infogroup, told Direct Marketing News via email that Infogroup is “excited” to be working with the Arizona Mail Order brands again.
“We are looking forward to increasing their list rental revenue and expanding usage,” he said. “In addition to traditional list selects, we will be offering modeling from good customer match, regression and pre-built ‘Target Ready’ models.”
Masterfile brand Old Pueblo Traders began in 1946 as a direct mail retailer of Southwestern fashions, moccasins, and Native American crafts and jewelry. Today the company sells crafts, jewelry, clothing and shoes to more than 403,000 buyers. Coward Shoes sells footwear, accessories, hats and handbags to more than 80,000 buyers. Bedford Fair Lifestyles sells fashion to women and counts more than 175,000 names on its list who have purchased in the last year. Willow Ridge, which also sells apparel to women, has 40,000 on its list.
