E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum.
“The acquisition allows us to establish a beachhead for social media innovation and, on a larger scale, a social media lab in San Francisco,” said Tim Kopp, CMO of ExactTarget.
CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget’s company structure. CoTweet CEO Jessie Engle will report to ExactTarget CEO Scott Dorsey.
CoTweet clients include Whole Foods, Starbucks and Coca-Cola. There is some client overlap between the two companies.
Engle will lead the Bay Area digital innovation lab. Future plans include integrating CoTweet with Facebook and allowing companies to update fan pages and profiles with the service.
