The Martin Agency has won digital, creative and media planning duties for Johnson & Johnson brands Tylenol and Motrin, an agency spokesperson confirmed.
Incumbent and fellow Interpublic Group agency Deutsch was one of five finalists for the business. Deutsch continues to work with Johnson & Johnson on its baby products business, according to a Deutsch spokesperson.
Calls to Johnson & Johnson were not immediately returned.
The account win was previously reported by Advertising Age.
