Meredith has named Frank Gallon to the newly created role of chief administrative officer of Meredith Integrated Marketing. He will report to Martin Reidy, president of MIM.
Gallon was previously COO of the Nitro Group. He has also held administrative roles at Publicis/Digitas/Modem and R/GA.
The agency also promoted David Brown from executive director to SVP and GM. He will be responsible for MIM’s operations and will continue overseeing the company’s sales and marketing efforts.
Reporting to Brown is Keith Sedlak, who was promoted from managing director to CMO. He will manage some business development efforts and oversee CRM, social media and analytics.
Georgine Anton, formerly MIM publisher, was named SVP. Tasked with continued oversight of MIM’s larger accounts, including Kraft, she will also report to Reidy.
A Meredith representative was not immediately available for comment.
