Kraft has named McGarryBowen its agency of record for the Maxwell House coffee brand’s advertising work, effective December 22. OgilvyAction and OgilvyOne will still handle promotional and digital work for the brand, respectively.
Mary Anne McAndrew, corporate affairs spokesperson at Kraft, confirmed the hire, saying McGarryBowen’s previous work with other Kraft brands put it in a favorable position.
The brand has not set a date to release the partnership’s first creative.
McGarryBowen recently won Kraft’s Lunchables account. It also works with several other Kraft brands.
