Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position at the agency.
The Enfatico plan, which Jones was largely behind, was a move to consolidate 800 agencies and $4.5 billion in billings into one in-house standalone venture, in conjunction with WPP Group.
“Dell continues to be committed to Enfatico,” said Caroline Dietz, corporate affairs at Dell Inc. “We are working together with Enfatico to build a world-class agency for Dell.”
Jones will remain an adviser to the computer company’s marketing efforts.
“We were happy to work with Casey and happy that he will be involved in a consultant’s role,” said Matthew Hutchison spokesperson for Enfatico. “But for us it’s business as usual… Enfatico and Dell are committed to the relationship and are working closely to reinvent the traditional agency model.”
Employees formerly under Casey’s direction will now report to Andy Lark, VP of global marketing at Dell.
Since it was formed last December under the name Project DaVinci, the brand has yet to release a global campaign. The only major effort so far for Dell was a campaign in India, called “Take your own path,” that highlights the country’s business leaders.
