NextMark Inc. has released version 6.7 of its software platform that can be used to buy and sell mailing lists.
Included among the 42 new features in the new release is the ability to electronically transmit mailing list orders using NextMark’s DMAX protocol, which uses a Web Service Description Language that specifies the structure of electronic documents in Extensible Markup Language, or XML.
Unlike previous attempts, NextMark’s implementation is peer-to-peer and does not require a central authority to intermediate and track all transactions.
“A lot of list companies wanted to keep their transactions confidential, but there was always a central clearinghouse that had an observational effect on the whole industry,” said Joseph Pych, president of NextMark. “That made [confidentiality] difficult.”
Electronic order transmission and all the other features in version 6.7 release are available as a free upgrade for users of the NextMark systems. Software vendors wishing to implement the DMAX protocol should contact NextMark to obtain the specifications.
