FUSE Marketing Group’s Brie Taylor, head of all client services, along with account director Alicia den Ouden, joined DMN’s Chris Wood for a retail-focused discussion on how brands are using data and technology to tell their story in a relevant way. They incorporate sequential advertising, purchase-based targeting and a host of other strategies in a scalable way. Another hot topic: how organic search is dead, and voice search could very well be the future.
One on One: Brie Taylor and Alicia den Ouden Discuss Strategies for Retail Clients
