The North Face Embarks on a New Journey
The North Face, approaching its 50th year, takes stock of a changing retail landscape. North Face is 18th…
Clinton Campaign Launches Text Bot That Sends Trump Quotes
Hillary Clinton’s campaign has doubled down on using Donald Trump’s own words as a marketing and engagement strategy.…
Three Takeaways: How MailChimp Provides a Blueprint for Startups
MailChimp changed the face of the email marketing service and now, it appears, it has changed the face…
The 5 Benefits of Subscription Services
Uber’s new unlimited rides option in Manhattan is officially underway. Starting this week, the unlimited UberPool rides (car…
Donald Trump Mobilizes Twitter Echo Chamber
The first 2016 presidential debate results are in, and according the major media polls tracked by Real Clear…
ANA Requests Audit, Accreditation for Facebook Metrics
The Associate of National Advertisers has openly called for the audit and accreditation of Facebook’s metrics by Media…
Uber App to Offer Retailers Store-Front Drop Off
The holiday shopping season is upon us, and Uber is set to take advantage. The ride-sharing service has…
Were YouTube’s Debate Viewership Numbers a Sign of Success?
Much has been made in the way of who won or lost the first 2016 Presidential Debate –…
Snap Content Provides Glimpse into VR Future
Snap Inc., formerly known as Snapchat, officially launched its first technological product with the announcement of Spectacles, a…
The Difference Between Data and Analytics
Today, the insights received from data and analytics by marketers and brands is essential to performance. On the…