Getting Inside the Email Insider Summit
MediaPost’s bi-annual event for e-mail marketers has been going pretty well. Park City, UT is a lovely location…
Case studies in LGBT marketing
The LGBT community is more mainstream than ever, with marketers working hard to reach this educated, affluent group.…
Coca-Cola’s Fanta introduces mobile games in Europe
Coca-Cola Europe is debuting two new branded mobile phone applications across Europe for the Fanta brand, to target…
Retailers optimize digital experience for maximum holiday help
With this year’s weak economy, the holiday season has become more important than ever to retailers, who earn…
Honda bucks mood with a warm, ‘Happy’ campaign
Despite trouble in the auto industry, car maker Honda is running its annual “Happy Honda days” campaign to…
Crunched, autos go for direct
The dramatic recent events in the US auto industry are being felt throughout the marketing world and, while…
Burger King debuts new online video Whopper campaign
Burger King Corp. has a new non-branded online video and TV campaign to spotlight its Whopper sandwich around…
Panasonic debuts mobile campaign for new mobile device
Panasonic has a new Bluetooth-enabled device that can turn a landline into a cell phone. The new device,…
Nonprofit TNA finds e-mail more efficient than direct mail
The Trigeminal Neuralgia Association (TNA), a nonprofit health organization that serves patients with neuropathic face pain, has found…
Inbox Insider: The holiday push
With Thanksgiving over, it is officially the holiday shopping season, and retailers know that this is going to…