Mailing out vacations
As marketing budgets continue to shrink, marketers of all kinds are forced to look for cost-effective and useful…
WordSteam releases SEM application
Search marketing tool provider WordStream today announced the release of a new online search engine marketing and search…
Google reports successful Q4
Google reported an 18% increase in fourth quarter earnings over the same period last year. Google released its…
What agencies wish marketers knew
DMNews asks five top agency executives what they wish marketers knew about working with a direct or digital…
Warner splits ties with YouTube
Warner Music Group pulled all of its recording artists’ videos off of YouTube over the weekend as contract…
MediaCom London launches third-party-served mobile campaign
MediaCom London, using Eyeblaster’s Ad Campaign Manager (ACM) and Channel Connect for Mobile, has launched a third-party-served mobile…
Google, P&G swapping employees
Google and Procter & Gamble (P&G) have been swapping employees since earlier this year in an effort to foster…
Arthritis Foundation renews contract with Merkle
Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has…
Hoover’s announces the launch of new mobile product line
Hoover’s and its parent company D&B have announced the release of the browser-based application Hoover’s Mobile for iPhone…
ETrigue Corp. launches eTrigue 3.0
ETrigue Corp. announced the release of eTrigue 3.0 today. The application was designed to coordinate marketing and sales…