Simplifying your social media: what to do if you want to merge Instagram accounts
Tension: We want one cohesive digital identity—but our online presence is fractured across accounts, audiences, and intentions. Noise:…
What the Lancaster cyberattack reveals about the future of school security
Tension: Schools are expected to be safe spaces—not just physically, but digitally. Yet even trusted institutions are finding…
Inside TikTok’s algorithm: understanding the For You Page
Tension: Our sense of identity meets the algorithm’s curated version of who we are. Noise: The endless scroll…
Is a career in business services right for you? Here’s what to consider
Tension: We want meaningful careers—but often settle for paths that simply “make sense on paper.” Noise: Job advice…
Classic car dealer closes amid shady business allegations
Tension: Classic-car culture sells meticulous care and forever value, yet behind the polished chrome lurks the same trust…
Counting what counts: a first‑principles guide to attention analytics
Tension: Marketers expect that bigger numbers—impressions, clicks, followers—equal bigger impact, yet reality shows campaigns can rack up volume…
AI and the future of PR: Reclaiming the human advantage
Tension: PR professionals see themselves as trusted human storytellers, yet the clients who hire them now expect machine-level…
Graphic design meets generative AI: Craft, speed, and what really matters
Tension: Human creativity collides with machine‑generated speed, leaving designers torn between craft and efficiency. Noise: Marketing hype flattens…
More than a game: How online play became a lifeline for a disconnected generation
Tension: We crave real connection, yet increasingly seek it through screens and avatars. Noise: Social gaming is dismissed…
Google Ads Division Announces Leadership Change
Tension: In an age of automated systems, we underestimate how much human leadership still shapes digital power structures.…