
Rachel Vaughn
290 posts
Based in Dublin, Rachel Vaughn is an applied-psychology writer who translates peer-reviewed findings into practical micro-habits. She holds an M.A. in Applied Positive Psychology from Trinity College Dublin, is a Certified Mental-Health First Aider, and an associate member of the British Psychological Society. Rachel’s research briefs appear in the subscriber-only Positive Psychology Practitioner Bulletin and she regularly delivers evidence-based resilience workshops for Irish mental-health NGOs. At DMNews she distils complex studies into Direct Messages that help readers convert small mindset shifts into lasting change.
The surprising ROI of influencer marketing—and why it’s worth every dollar
Tension: Marketers are under pressure to justify their budgets and prove ROI in a crowded digital landscape where…
Why most productivity plans fail—and how to build one that actually fits your brain
Tension: We juggle endless to-do apps and hacks, yet our calendars stay jammed and the big goals slip…
Small renovations, lasting relief from rising temperatures
Tension: We tell ourselves that comfort is about temperature, but what we really crave is control — over…
The In-N-Out effect: how simplicity, scarcity, and consistency build iconic brands
Tension: We long to feel part of something special—yet the moment everyone can have it, the spell breaks.…
Optimizing retail offers at point-of-sale: understanding consumer intent
Tension: Brands want to convert a one-time shopper into a loyal fan, yet that decisive moment—the confirmation page—often…
How Janet Comenos is rewriting leadership visibility and the data-driven future of brand strategy
Tension: A charismatic CEO can win headlines with a single endorsement choice, yet that same instinctive pick can…
Slawsa’s Shark Tank journey: how the brand survived and thrived
Tension: Public rejection feels like a verdict on our worth, yet it can also become the very fuel…
Nice doesn’t mean naive: The overlooked power of leading with grace
Tension: In a competitive, high-pressure industry, professionals often believe that being tough is the only way to succeed.…
When touch builds trust: What digital forgot and mail remembered
This article was originally published in 2012 and was last updated on June 9th, 2025. Tension: In a…
What LG’s “Avatar” campaign with 20th Century Fox reveals about the future of cinematic brand partnerships
Tension: A handset maker and a Hollywood studio fuse a pocket-sized screen with a billion-dollar fantasy, exposing our…