UPS delivers first global b-to-b campaign, ‘We Love Logistics’
UPS launched its first global business-to-business campaign, “We Love Logistics,” on September 13 to emphasize its breadth of…
‘App Nation’ – the latest buzz word
“App Nation.” This is the latest buzz word going around. Today kicks off the App Nation conference in…
Google Instant will force marketers to use shorter terms, say experts
Google Instant, launched September 8 with the intention of quickening the search process for consumers, will force marketers…
SyFy to use Shazam for mobile consumer interaction, sweepstakes
NBC Universal’s SyFy network will offer consumers mobile downloads of its programming and bonus scenes for the upcoming…
Campbell Soup serves up contest targeting younger consumers
The Campbell Soup Company is conducting the “It’s Amazing What Soup Can Do” campaign, using a sweepstakes to…
Social firms launch ‘Points for Pakistan’ charitable effort
Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, “Points for Pakistan,” with other…
Inbox Insider: Marketers should converse with consumers about e-mail prioritization
The e-mail marketing industry is abuzz, discussing the impact of Google’s launch of its “Priority Inbox” feature in…
Marketers to spend $1.8B on location-based advertising in 2015: study
Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected…
Lion Nathan serves 2D wine bottle barcode platform to target millennials
Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine…
Gmail enhancements will force marketers to target effectively
E-mail marketing industry experts shrugged off Google’s debut of the “Priority Inbox” enhancement in Gmail this week, saying…