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Advertising
46 posts
Google patent influences future of SEO
On August 12, 2024, a Google patent, dubbed “Ranking Search Results,” initially presented in 2012, resurfaced. The patent…
3 Ways Native Advertising Can Elevate Your Digital Marketing Strategy
Does it seem like your digital marketing strategy has gone flat? You may want to kickstart it through…
18 Tips for Creating Professional Business Videos
A polished and professional video communicating your brand clearly will impress your audience. Fortunately, it’s easier to put…
Does Your Law Firm Need a Digital Marketing Strategy?
About 50% of law firms don’t have an annual marketing budget (Forbes). Many firms miss out on the…
How to Stay Human With AI-Enhanced Digital Marketing
Technology continues to revolutionize the business world and those that capitalize on these advancements are set to position…
How to Handle Increasing PPC Ad Management Demand
Pay-per-click (PPC) advertising has exploded in popularity over the last several years, thanks to its cost efficiency, accessibility,…
Demystifying Facebook Ad Library: A Guide For Marketers
Marketers today all understand that agility and precision are key. Facebook’s dominance as a platform in this sector…
Retail’s Evolution: The Death of Retail Commerce and Rise of Social Commerce
In the wake of shifting consumer behaviors, the retail industry has undergone a seismic shift in recent years.…
Maximizing Owned Marketing Channels and the Power of Direct Connections
As you look at the year ahead, reaching and engaging with your target audience should be at the…
Top Insights for Creating Effective Ads
In a world saturated with information, we often find ourselves mindlessly scrolling past countless ads, but do these…