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Digital Marketing
168 posts
Twitter’s Shocking Rebrand to X: Marketers Left in Turmoil
The recent rebranding of Twitter to X has added yet another obstacle for marketers to grapple with. The…
SMS Marketing Making a Comeback! Discover How AI and Data Rules are Changing the Game
SMS marketing is making a comeback thanks to AI advancements and stricter data regulations. Brands are leveraging text…
Expanding Retail Presence: The Role of Marketing in DTC Period Care Brand August
In the ever-evolving landscape of retail, direct-to-consumer (DTC) brands face unique challenges when expanding their presence in physical…
Carlsberg’s New Marketing Strategy
Companies continuously strive to negotiate the dynamic environment of marketing to stay one step ahead of the competition.…
The Future of Autonomous Driving: GM-Backed Cruise Ad Challenges Human Drivers
In a bold move to promote its autonomous driving startup, Cruise, General Motors (GM) recently ran an attention-grabbing…
Movie Marketing: How ‘Barbie’ Represents a New Era and Lures New Fans
Film production businesses are always looking for fresh approaches to enthrall viewers and boost sales. Barbie, the well-known…
A.I. and Advertising: A Potential Blessing or Disaster?
As technology continues to evolve, it is no surprise that the advertising industry has turned to artificial intelligence…
Cheetos Marketing Campaign Stars Becky G
Marketing has the potential to create a lasting impact on consumers, and the latest campaign from Cheetos starring…
Runway Influence: The King of Influencer Marketing
Influencer marketing has changed the game in an era where social media is paramount. The way that brands…
The Rise of Inclusive Marketing: Avoiding Past Mistakes
Marketing has always been about reaching the right audience with the right message. However, for decades, the industry…