MLB Advanced Media LP, the interactive media and Internet company of Major League Baseball, selected GSI Commerce as its new outsource provider for the e-commerce store at MLB.com and the 30 official MLB team Web sites.
GSI Commerce will provide e-commerce technology, fulfillment and customer service while MLB Advanced Media will continue to provide merchandising and marketing.
The new MLB.com store, expected to launch in the first quarter of 2004, will include enhanced search, navigation and personalization features.
