E-mail newsletter company IMN named online advertising veteran David Fish its new CEO.
Fish takes the reins of the Newton, MA, company from acting CEO Peter Mesnik, who remains IMN's chief technology officer. Kathleen Goodwin, IMN's previous CEO, left the company in April.
Fish previously held several executive positions at online ad company Engage, including chief operating officer. He plans to expand IMN's focus from e-mail newsletters and microsites to provide what he calls an “e-communications” platform, letting businesses directly engage their customers with emerging tools such as blogs and RSS feeds. IMN plans further product development using PDF and Flash as well as audio and video.
“We expect significant new growth with e-communications products that have characteristics that are very different from the classic e-newsletter,” he said.
IMN still plans to focus on e-mail as a primary communications channel, Fish said. But it will sell more customized offerings. For example, IMN has developed an e-mail newsletter template for auto dealers that includes stock content and lifestyle information, letting dealers stay in touch with customers.
“It's about crafting solutions that work well for specific industries,” he said.
