- Tension: We often believe happiness is an internal state, disconnected from how we spend our money.
- Noise: Conventional wisdom tells us that money can’t buy happiness, leading us to overlook the impact of intentional spending.
- Direct Message: Scientific research reveals that thoughtfully directing our finances—toward experiences, generosity, time-saving services, personal growth, and health—can significantly enhance our well-being.
This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live.
I’ve always found the phrase “money can’t buy happiness” a little too simplistic.
Yes, true fulfillment comes from within, but there are specific ways we can spend our money that significantly boost our well-being.
Over the years, I’ve tried a few of these strategies myself. And let me tell you: I’m convinced that our spending habits can have a real impact on our sense of joy and purpose in life.
Today, I’d like to share five science-backed ways you can “buy happiness.”
These tips aren’t about throwing money at problems. Instead, they’re about making intentional choices that foster a deeper sense of contentment.
Let’s dive in.
1. Invest in meaningful experiences
Experiences are a powerful way to enhance happiness, often more so than any material object we purchase.
One major reason experiences boost happiness is that they’re usually tied to our relationships.
The Harvard Study on Adult Development, one of the longest studies on well-being, found that quality connections are a key ingredient in a fulfilling life. Going on a trip with friends, attending a concert together, or even taking a cooking class can bond you through shared laughter and discoveries.
I still recall a day trip I once took around Ireland’s stunning coastline with my siblings. Sure, it cost money, but the laughs, scenic snapshots, and sibling bonding? Those were priceless.
Next time you feel tempted to splurge on the latest gadget, consider this: Would an exciting experience with friends of family bring you more long-term happiness? Often, the answer is yes.
2. Give to others
There’s something incredibly heartwarming about surprising someone you care about with a thoughtful gift or helping a stranger through a charitable donation, right?
Well if you feel that way, you’re not alone. Research suggests that giving to others can boost happiness—especially when it’s a choice rather than an obligation.
I’ve seen it firsthand in my own life. A few years ago, a friend of mine was going through a tough time. I decided to cover a month’s worth of her yoga classes because it was something she loved but couldn’t afford at that moment. The gratitude and renewed sense of hope she expressed made me realize how fulfilling it is to invest in someone else’s well-being.
The key here is “by choice.” We all know how it feels if a gift seems forced or if you feel pressured to donate out of guilt. The joy factor skyrockets when you genuinely want to share your resources.
Even small acts—a surprise coffee, a heartfelt card, or a little donation to a cause you believe in—can brighten someone else’s day. And in the process, it elevates your mood, too.
If you’re not sure where to start, think about the people in your life who could use a bit of help or pampering.
Alternatively, pick a cause that resonates with you—something close to your heart—and see how you can contribute.
Trust me, the emotional payoff is often far greater than the financial outlay.
3. Buy yourself more time
Have you ever found yourself wishing for extra hours in the day?
I know I have.
Between juggling a busy writing schedule and my personal life, I sometimes felt like I was drowning in to-do lists. Then I came across research suggesting that people who use money to “buy time” tend to be happier than those who don’t.
What does “buying time” mean though?
Well, it might involve hiring someone to clean your home, outsourcing laundry, or even paying for meal delivery services when you’re swamped.
The idea is to free up your schedule so you can spend more time on what truly matters—whether that’s a hobby you love, quality time with family, or simple downtime for rest.
Earlier this year, I experimented with buying time by signing up for a grocery delivery service.
Initially, I worried it was an unnecessary expense, but that two hours saved each week was golden. I used it to read more about wellness practices, try new fitness routines, and indulge in creative writing sessions that made me feel alive.
Are you on the fence about this approach?
Consider starting small: maybe hire a babysitter for an afternoon so you can focus on a passion project. Or pay for that monthly service that takes care of repetitive tasks. Think of it as an investment in your well-being and happiness.
4. Invest in self-care
We all need a little breathing room from life’s demands, and sometimes putting some funds toward our mental, emotional, or physical health is one of the best things we can do.
As noted by the folks at Choosing Therapy, self-care is associated with lower stress levels, happier relationships, and a reduced likelihood of depression and anxiety.
When people first told me about self-care, I imagined pricey spa days or lavish retreats. But self-care doesn’t have to break the bank.
Many days, it’s as simple as buying a journal to track your thoughts and feelings, purchasing a meditation app subscription that guides you toward calm, or even treating yourself to a nourishing meal.
Still, for a long time, I struggled with limiting beliefs around self-worth. I hesitated to spend money on myself, thinking it was indulgent or selfish.
It wasn’t until a friend recommended I enroll in a free course (Rudá Iandê’s Free Your Mind Masterclass), that I radically shifted my perspective. Through the teachings, I realized I had deep-rooted beliefs that I had to “earn” my relaxation or prove I was worthy of small luxuries.
The exercises in the course inspired me to break free from that mindset. By practicing radical self-love and acceptance, I learned that investing in my own well-being isn’t just okay—it’s transformative.
Now, I see self-care expenses as crucial steps toward a healthier, happier life. Whether it’s a cozy new pillow for better sleep or the occasional workshop on mindfulness, spending on self-care is one of the most direct ways I know to “buy” a slice of happiness.
5. Spend on personal growth
Whether it’s taking a short course, buying a book that expands your horizons, or attending a workshop on a skill you’ve always wanted to learn, investing in yourself can bring a rush of fulfillment.
I know this firsthand, too. In my early 20s, I spent a bit of money on a public speaking class.
I was terrified at first—I had sweaty palms and wobbly knees every time I walked up to the podium. But every session, I felt a surge of accomplishment. I could sense my confidence growing, not just in public speaking but in how I navigated everyday conversations and challenges.
It was a tangible reminder that growth often brings lasting pride and joy.
Spending on personal growth also creates a ripple effect. When you commit resources to learn something new or sharpen a skill, you’re more likely to build a supportive community around you—teachers, classmates, and mentors who share your interests.
Before you know it, you’ve expanded both your skill set and your social circle. That’s a recipe for a happier life if I’ve ever seen one.
Of course, that’s not to say we should empty our wallets without a plan. Even small choices—a new e-book or an online tutorial—can ignite a spark of curiosity that keeps you engaged. The point is to channel your resources into developing yourself in ways that excite you.
Conclusion
Money alone won’t hand you happiness on a silver platter—no question there. But how we spend our money can make a tangible difference in our day-to-day well-being.
Investing in experiences that nurture relationships, consciously giving to others, buying ourselves more time to breathe, prioritizing self-care, and seeking continuous personal growth are five evidence-based approaches to boost joy and fulfillment.
When you strategically use your hard-earned resources to enrich your life, you’re setting yourself up for more meaningful connections, lower stress, and a greater sense of purpose.
