McDonald’s has partnered with Pokémon to bring a special promotion to Happy Meals across the United States. The collaboration includes a Pokémon-themed Happy Meal box, a Pokémon Trading Card Game (TCG) booster pack containing four of 15 available cards, a poster, and a sticker sheet. Customers who purchase a Happy Meal through the McDonald’s app will also receive an in-game bonus for the Pokémon TCG Pocket app.
The bonus includes hourglasses that allow users to open digital booster packs and select digital cards. Guillaume Huin, senior marketing director at McDonald’s, expressed his excitement about the campaign, stating, “There’s nothing more exciting than when we can bring campaigns to our fans with partners that we’re fans of ourselves. Much like they do for McDonald’s, our fans have deep nostalgia and love for the Pokémon brand.
The Happy Meal boxes feature designs with popular Pokémon characters such as Charizard, Pikachu, Dragonite, Rayquaza, and Roaring Moon.
McDonald’s Pokémon Happy Meal promotion
The promotion aims to increase app downloads and collect valuable first-party data for McDonald’s. The Pokémon Happy Meal will be available nationwide starting in January. 21 and will run through late February 2025.
This collaboration marks another step in McDonald’s ongoing efforts to combine its brand with pop culture and nostalgia elements, a marketing tactic that has proven successful in recent years. Pokémon fans and collectors are eager to get their hands on these exclusive cards, and some highly sought-after holographic cards are reportedly fetching up to $30 each online.
The booster packs are also available for individual purchase at around six dollars. This exciting partnership between McDonald’s and Pokémon promises to be a hit among fans of all ages, offering delicious meals and cherished new additions to their card collections.
