MyPoints.com, a developer of Internet direct marketing that integrates targeted e-mail and Web-based offers with user loyalty incentives, announced yesterday its overall reach has jumped 25 percent in November, according to Web audience measurement firm Media Metrix. The percentage of all Web users accessing the site leaped from 6 percent in October to 7.5 percent in November, targeting the site for even further growth when the numbers for the December shopping flood are reported next month. This increase solidifies its placement in the top 10 most popular shopping sites for the eighth month in a row, and propelled its visitor frequency of 4.9 usage days a month to first, tied with eBay. Earlier, MyPoints had announced that the number of visitors enrolled in its consumer loyalty program had increased 21 percent from 4.2 million at the end of the third quarter to 5.1 million as of November 30.
