In a world where endless swiping on dating apps has left many feeling disillusioned, a new wave of platforms and events is gaining popularity among those seeking genuine connections. Jessica Evans, founder of “Bored of Dating Apps,” started hosting events for singles to meet in real life after growing tired of the toxic culture on traditional apps. Her platform has since led to numerous engagements, a baby, and many friendships.
Evans is not alone in her efforts to rethink modern dating. Matchmaker Maria Agvitidis, through her business Agape, combines traditional matchmaking with modern efficiency, pairing clients based on shared values and future goals. Nandini Mullaji’s platform Sitch takes a similar approach, using AI and human matchmakers to connect users who then interact in a group chat before moving forward.
Breeze, another innovative app, aims to get users offline quickly by eliminating most of the swiping and chatting phases.
Real connections over endless swipes
Users receive matches and move directly to scheduling a date at one of Breeze’s partner bars, with limited chatting allowed only for logistics purposes.
Matchbox, founded by Liam McGregor, takes a fully offline approach by hosting parties where everyone is expected to leave with a date. The platform has gone viral on TikTok and boasts a waiting list of 65,000 people. Some platforms cater to niche interests, such as Lunge, which integrates dating with fitness.
Originally a dating app for gym-goers, Lunge now organizes run clubs for singles, with over 1,000 weekly participants in New York City alone. While dating apps are not disappearing entirely, these new platforms demonstrate a significant shift towards more personal and meaningful ways of forming romantic connections. As consumers grow weary of endless swiping and seek authentic interactions, the dating landscape is undergoing a refreshing transformation.
