International travelers are sending a clear message: if they feel unwelcome or uneasy about visiting the United States, they’ll simply go elsewhere.
Concerns over the Trump administration’s rhetoric and isolationist policies are already expected to cause a drop of around 9.4% in foreign travel to the U.S. this year.
Travelers have gotten the message that the U.S. resents certain foreigners at its borders—and many are now spending their money elsewhere.
So, where are they going instead? Let’s look at ten countries that are stepping in to offer tourists what the U.S. currently isn’t—affordability, cultural warmth, ease of entry, and a sense of welcome.
1. Canada
Canadian Prime Minister Justin Trudeau didn’t mince words: “Canadians are hurt. Canadians are angry… We’re going to choose not to go on vacation in Florida or Old Orchard Beach or wherever.”
That sentiment seems to be spreading. Canada has become the obvious alternative for many tourists who still want the big landscapes, multicultural cities, and English-speaking ease—but without the tension.
The country also benefits from being perceived as safer and more polite. Visitors heading to Toronto, Montreal, or the Rockies aren’t likely to worry about gun violence or aggressive border checks.
There’s psychological comfort in that—and I’ve felt it myself every time I’ve crossed north.
2. Mexico
If you’re after sun, culture, and incredible food, there’s a good chance Mexico’s already on your radar.
What’s surprising is how its popularity keeps growing, even with all the political friction. Mexico saw a record 45 million international visitors in 2024—a 7.4% jump.
It’s not just affordability, though that helps. It’s that Mexico still manages to feel like a warm embrace.
Whether you’re wandering through Oaxaca’s markets or sipping mezcal in Tulum, there’s a vibe of being truly welcomed, not screened or judged.
It’s also incredibly easy to get in. For many nationalities, there’s no need for a complicated visa process—just arrive, get your tourist card, and enjoy. That convenience is something the U.S. simply can’t offer right now.
3. Portugal
Portugal is the quiet success story of European tourism. In 2023, it welcomed over 18 million visitors—a 19% jump from the year before.
Lisbon and Porto offer the cobblestone charm of older cities without the price tag of Paris or Rome.
And compared to navigating U.S. entry requirements, Portugal feels like a breeze. The country’s mellow, hospitable energy makes people want to return.
I remember getting lost in Porto one night and having two strangers walk me back to my Airbnb without hesitation. That’s the kind of interaction that sticks. Portugal makes tourists feel not just safe, but seen.
4. Turkey
Turkey is having a tourism boom—62 million visitors in 2024, the highest it’s ever recorded. And it’s easy to see why.
Istanbul alone is reason enough to visit: ancient mosques, buzzing bazaars, rooftop cafés overlooking the Bosphorus.
Then there’s Cappadocia, Antalya, and Ephesus—all packed with history and natural beauty.
But what really sets Turkey apart is how easy and inexpensive it is to access. The e-visa takes minutes, the dollar stretches far, and the hospitality is next level.
When the U.S. feels tense or uninviting, Turkey offers culture, adventure, and human warmth.
5. Japan
Japan delivers an experience many travelers crave: total cultural immersion with almost zero stress.
The country had over 32 million tourists in 2019 and is quickly recovering those numbers post-pandemic.
Why?
Because it’s one of the cleanest, safest, most well-run destinations in the world. Visitors don’t just feel safe—they feel respected.
On my first trip to Tokyo, a local walked me 10 minutes out of his way to help me find a train platform. That moment set the tone.
There’s a psychology to travel that we don’t talk about enough: how a place makes you feel. Japan gets it right.
6. Indonesia (Bali)
Bali is no longer a niche destination for yoga lovers and honeymooners—it’s gone mainstream.
The country as a whole is drawing visitors for its tropical climate, affordability, and easy visa-on-arrival policies.
Why deal with convoluted U.S. visa paperwork when you can land in Bali and get a tourist visa stamped in your passport with a smile?
For many travelers who feel disillusioned by the U.S., Bali represents a kind of spiritual antidote: lush, welcoming, and laid-back.
I’ve seen it firsthand—people arrive stressed and skeptical, and within a few days, they’re barefoot, smiling, and asking about long-stay visas.
It’s not just the beaches. It’s the vibe. The “you’re welcome here” energy is strong.
7. New Zealand
Looking for peace, adventure, and no political drama? That’s New Zealand’s pitch—and it’s working.
New Zealand remains one of the most sought-after destinations for nature lovers and road-trippers.
Tourists who might have considered a U.S. national park tour are heading here instead, drawn by the country’s stability and friendliness.
I’ve hiked through Fiordland and kayaked near Kaikoura, and the scenery alone makes it worth the long flight.
But what really struck me was how relaxed everything felt. People were kind without being performative. The country doesn’t try too hard—and that authenticity hits different.
8. Morocco
Morocco has become one of the fastest-rising destinations for European and Asian tourists, and it’s making gains with Americans too.
In 2024, Morocco welcomed over 17 million visitors—a 20% year-over-year increase.
It’s easy to understand the appeal: bustling souks, Sahara treks, blue-washed villages, and a deep sense of culture. But it’s also about how safe and friendly the country feels despite being so different from Western norms.
When I stayed in a riad in Fez, the owner not only made me breakfast but invited me to his family’s Friday couscous.
That kind of hospitality is hard to forget. Morocco is exotic without being overwhelming.
9. Argentina
Argentina is having a moment—and not just among digital nomads.
The country now offers a one-year digital nomad visa, and more tourists are making the long flight south to experience what it has to offer.
Buenos Aires delivers café culture with Latin energy, while Patagonia offers jaw-dropping landscapes. And the food—don’t even get me started.
What sets Argentina apart is its sense of emotional openness. People want to talk. They want to connect. It reminds me of the U.S. in a different era—before politics made everything so heavy.
Here, conversation flows, and the welcome feels personal.
10. Costa Rica
Costa Rica has long been a favorite of ecotourists, but it’s now attracting people who just want a stress-free trip.
The country set new tourism records in 2023, with 2.4 million air arrivals.
Why? It’s democratic, peaceful (no military!), and nature-packed.
Whether you’re hiking cloud forests or surfing on the Pacific, you’re doing it in a place that prides itself on pura vida—a simple, happy life.
Putting it all together
Travelers are choosing experiences that reflect how they want to feel: safe, welcomed, and connected. Right now, for many, the U.S. doesn’t offer that.
And it’s a shame, really, because the U.S. has so much to offer—stunning national parks, iconic cities, cultural diversity, and world-class hospitality when it’s at its best.
But when the politics overshadow the people and the process becomes more about suspicion than invitation, it’s only natural for travelers to look elsewhere.
The good news? This shift isn’t permanent. Perceptions change. Policies evolve. And when the U.S. decides to lead with openness and curiosity again, many will be ready to return.
Until then, the rest of the world is rising to the occasion—and that’s a beautiful thing in its own right. Travelers now have more options than ever, and more places that genuinely want them to come, stay, and feel at home.
