Twitter will join the rest of the bulls and the bears this Thursday when it begins trading its 70 million shares on the New York Stock Exchange. The social network and microblogging service set the entire social sphere aflutter this week when it announced a last-minute raise to its initial public offering price from $17 to $20 per share to $23 to $25 in a United States Securities and Exchange Commission filing. The Wall Street Journal also reported that Twitter is expected to raise the price again to $25 to $28 per share. But is Twitter (TWTR) worth the extra pocket change? Here are ten Twitter statistics to help you determine Twitter’s monetary value in 140 characters or less.
- 232 million: Average number of monthly active Twitter users (Twitter SEC filing)
- 500 million+: Average number of tweets per day (Twitter SEC filing)
- 5,700: Average number of tweets per second (Twitter blog)
- 76%: Percent of online mentions regarding Twitter’s share price or valuation last week that were negative (Digimind Social)
- 300%: Twitter’s year-over-year percent increase in revenue per visitor (Adobe’s Social Intelligence Report)
- 258%: Twitter’s year-over-year percent increase in social referred visitors to retail sites (Adobe’s Social Intelligence Report)
- 419%: Percent increase in volume of Twitter’s stock symbol, TWTR, last week within online discussions (Digimind Social)
- 55%: Percent of companies marketing on Twitter that are satisfied with the achieved business value (Forrester Research, Inc.)
- 8%: U.S. adults who get news via Twitter—compared to 30% who get news via Facebok (Pew Research Center)
- 36%: Marketers who found a customer via Twitter (HubSpot)
