In 2014 digital is at the heart of everything for brand marketers and their campaigns—from email and social to webcasts and mobile. This digital marketing age, no doubt, underscores the importance of omnichannel messaging in a time when consumers expect marketers to be always on. Of course, marketers can meet and then exceed those expectations with the right digital know-how. Here are 15 trends, tips, and stats that every modern marketer should know to create seamless, successful marketing campaigns in the digital age.
1. Blogs are 63% more likely to influence purchase decisions than magazines. (Optimind Technology)
2. Emails with no subject line were opened 8% more than those with a subject line. The reason: An email without a subject line shows more email preview text. (Signals)
Emails with NO subject lines were opened 8% more than those with: http://t.co/3RKVAb3FBT via @getsignals pic.twitter.com/Dga84sq0sg
— HubSpot (@HubSpot) May 30, 2014
3. Forty-seven percent of Americans say Facebook is the number one influencer of their purchases. (Social Media Today)
4. Seventy percent of marketers used Facebook to gain new customers. (HubSpot)
5. Seventy-seven percent of buyers are more likely to buy from a company if its CEO uses social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing) Here’s a great example of engagement by General Electric CMO Beth Comstock:
What have you disrupted lately? Study finds companies are keen on #innovation w/ big #data http://t.co/FV7pzoKzNZ
— Beth Comstock (@bethcomstock) June 16, 2014
6. Yet, 36% of executives say their CEO either “does not care,” or “cares little” about the company’s reputation on social media. (Polaris B)
7. The average buyer consults 11 consumer reviews on their path to purchase. (Optimind)
8. Seventy-eight percent of CMOs think that custom content is the future of marketing. (WebDAM)
9. Forty-two percent of U.S. consumers site familiarity with the sender’s name as the main influence on deciding whether to open a promotional email on their mobile device. (MarketingProfs)
10. Seventy percent of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. (Social Media Today)
11. Seventy-one percent of marketers say they plan to have Big Data solutions in place in the next two years. (ZDNet)
12. Eighty-six percent of companies are comfortable marketing with social tools, but only 41% use social tools for communicating with customers. (Forbes/Aberdeen Group)
13. Americans spend 4X more time on mobile devices compared to newspapers and magazines. (Percolate)
14. The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%). Blackberry now accounts for just 3% of the market. (Heidi Cohen)
15. Using videos on landing pages can increase conversions by 86%. (Optimind Technology)
