The Femme Fatales of the marketing world knock out the competition by making their brand irresistible and their customers starry-eyed with devotion. They inspire and empower their teams to create their own starring roles. And they do it all with verve and flair.
These Leading Ladies are the inspiration for the Direct Marketing News Marketing Hall of Femme. The award celebrates achievements of the most accomplished and influential women in marketing.
These exceptional female marketing chiefs have risen to the apex of their profession as champions of customer-centric, data-driven marketing. Their methods have improved marketing performance and have yielded measurable results—from revenue growth to increases in customer engagement. Their stories are ones of daring and determination, of savvy and ingenuity.
Read on for the narratives behind the 2015 Marketing Hall of Femme honorees’ success stories.
–Ginger Conlon
*Art and tagline courtesy Women@Wunderman.
| Alicianne Rand Newscred |
Amy Hoopes Wente Vineyard |
Ashley Johnston Experian Marketing Services |
| Blair Christie Cisco |
Corinne Sklar Bluewolf |
Elizabeth Jackson HookLogic |
| Kate Spellman Penton |
Leslie Dukker Doty Reader’s Digest Association |
Linda Vetter Yes Lifecycle Marketing |
| Lori Wright TIBCO Software Inc. |
Lucille Dehart Tristar Products Inc. |
Maly Ly Sojern |
| Melissa Wallace Splash |
Michelle Bottomley Mercer |
Mish Fletcher OgilvyOne Worldwide |
| Natasha Raja Dice |
Samantha Skey SheKnows Media |
Yael Zheng Tintri |
