For two days in November, over 60 judges from around the world convened in New York City for the 34th John Caples International Awards judging days. More than 700 entries in 30 categories underwent two days of scrutiny from the world’s top creative directors. Congratulations to the finalists of the 34th John Caples International Awards.
Agency Self-Promotion
A Bigger Harvest
Alpha245/Leo Burnett
Life and work at BBDO Proximity
BBDO Proximity Hamburg
BMF’s Amazing Wow Sit Down Thing
BMF
Ogilvy Notes
Ogilvy & Mather New York
Fill The Sky
Ogilvy Beijing
The Likebox
Proximity BBDO France
Tune in
Proximity Bucharest
TEDx Proximity Pour
Proximity Canada
20th anniversary invite
Proximity London
The Warm&Fuzzy Federation
Rosetta
Pizza Digitale
Scholz & Friends Hamburg GmbH
Ambient/Guerrilla Marketing
Genetically Modified Balloons
Advertising Service Agency
Boob Hijack
archibald ingall stretton…
Eye Contact Installation
BBDO New York
The Guinness QR Cup
BBDO New York
Autocorrect
BBDO New York
Beautify Your City – A Rubbish Idea
Colenso BBDO
Carmonica
Draftfcb – AKL
Donation Box
Leo Burnett Dubai
Flat Cat
Marmalade
The Perfect Door Opener
Ogilvy Prague/OgilvyAction
Ogilvy Notes
Ogilvy & Mather New York
Photo Swap
Ogilvy Amsterdam
Disposable Forest
Ogilvy Beijing
Sportscheck “Sporty Vouchers”
OgilvyOne Worldwide
Flubber Cars
Proximity China
Angels
Publicis Mojo
Pizza Digitale
Scholz & Friends Hamburg GmbH
Unexpected Luggage
Shackleton
Nissan Micra Lane
WhybinTBWATequila
NRMA My Car is Your Car
WhybinTBWATequila
Branded Website
New World Easter Hunt
.99
Ocean Spray
Arnold Worldwide
The Big Ad Gig
Atmosphere Proximity
Autograph Collection
Atmosphere Proximity
Sharpie
Draftfcb – Chicago
Direct mail dimensional, over $5 cost-per-piece
Nuclear Waste Mailing
Advertising Service Agency
AWZ takes its costumers to the sawdust-covered wrestling ring
Agentur am Flughafen
Self-dissolving mailing
Agentur am Flughafen
FedEx Putting Green
BBDO New York
A hot potato
Benner & Partner GmbH
BMF’s Amazing Wow Sit Down Thing
BMF
Fan Mail
BMF
Yellow Apples
DDB Group Rapp Tribal New Zealand
Madmankini
Dialogue Marketing
Make Cyberspace a Better Place
M&C Saatchi
Ping-Pong by Noise
M&C Saatchi/Mark
The conversation starts here
Ogilvy Amsterdam
Fujikistan
Republik Communications
iDSlippers
Shackleton
Patch
Wunderman
Direct mail dimensional, under $5 cost-per-piece
Genetically Modified Balloons
Advertising Service Agency
A Bigger Harvest
Alpha245/Leo Burnett
The moemax wedding proposal direct mail
Demner, Merlicek & Bergmann Werbegesellschaft mbH
Vacuum Cleaner Bags
Draftfcb – AKL
The Tide Smart Bag
Leo Burnett Dubai
Direct mail, customer retention
Big Thank You
DDB Group Rapp Tribal New Zealand
Drop the Flab
Wunderman
Flight Sketches
Wunderman
Direct mail, flat (1-500 pieces)
Hyperventilation Bag
Clemenger BBDO Proximity Melbourne
Knitted Envelope
Draftfcb – AKL
Silhouette Mailing
Heye & Partner GmbH
Giant Postcard
Red Urban GmbH
iDSlippers
Shackleton
We Know Where You Live
Young & Rubicam Prague
Direct mail, flat (501-10,000 pieces)
Sally’s First Show
OgilvyOne Melbourne
Multiple Jobs
OgilvyOne Sydney
Direct mail, flat (10,001-100,000 pieces)
GoalSaver
BMF
Repurchase Reminder
Clemenger BBDO Proximity Melbourne
Plant Tag
Lowe Sydney (Lowe)
No Road Can Resist
Orbital BBDO
The Most Useful Mail in the World
Orbital BBDO
Don’t Handle With Care
Wunderman New York
Classifieds
Young & Rubicam Prague
No More Invoices
Young & Rubicam Prague
Direct mail, flat (100,001+ pieces)
18
BMF
Velvet Campaign for Tree
Publicis Chemistry
Eat This Envelope
Russ Reid Company
E-commerce and transaction-based initiatives
CitiBank New York Flagship Branch
Atmosphere Proximity
50 blueprints
OgilvyOne Worldwide
Spotitime
CP Proximity
Virgin Trains, Update Your Status
Elvis Communications
E-testDrive Journeys
Proximity London
Campaign microsite
FJ Top to Bottom off road – 60 Years of Land Cruiser
AIM Proximity
Dig Deeper
BBDO New York
Puppets
BBDO New York
Investorville
BMF
Doggelganger
Colenso BBDO
True Originals
BARCARDI
TheSmarterCity
Ogilvy & Mather New York
Roll up your pant leg for the victims
Proximity Colombia
Create Yourself
Proximity London
Mobile marketing
Steamy iAd
BBDO New York
GE Ecomagination iAd
BBDO New York
M&M’s Find Red
Proximity Canada
Pedigree Dog-a-like
WhybinTBWATequila
Mobile Fair Stand
Wunderman Vienna
Mobile app
Impulse Saver
Colenso BBDO
Ping-Pong by Noise
M&C Saatchi/Mark
IKEA PS “Mobile interior design planner”
OgilvyOne Worldwide
Pedigree Dog-a-like
WhybinTBWATequila
Viral video marketing
Cage Cop
BBDO Toronto
Cat
BBDO Toronto
Touch the Rainbow
BBDO Toronto
Rear View Girls
Colenso BBDO
The People’s Car Project
Proximity China
Unexpected Luggage
Shackleton
Online
MIR – Street Children
Advertising Service Agency
ISHR – Tourist Paradise
Advertising Service Agency
Infuse Screen Test
BBDO New York
Make Cyberspace a Better Place
M&C Saatchi
The World’s Most Dangerous Shave
Proximity Canada
You don’t have to change everything, for everything to change
Proximity Colombia
Living Office Banner
Special Group
Out of home
Fabic Adshels
Clemenger BBDO
Yellow Local
Colenso BBDO
Man Space
Leo Burnett
Be Super Ordinary
MercerBell
TheSmarterCity JFK Installation
Ogilvy & Mather New York
Sustainable City
Ogilvy & Mather New York
Cement Truck
Proximity Canada
Roll up your pants for the victims
Proximity Colombia
Crying Out
Wunderman
Print ad
Find Flo
Arnold Worldwide
Yellow Local
Colenso BBDO
Dandelion
OgilvyOne Sydney
April Fool
Wunderman New York
Print collateral, non-mail
Break a leg!
Agentur am Flughafen
Sneak Up Ads
Clemenger BBDO
Beautify Your City – A Rubbish Idea
Colenso BBDO
EFFIE Awards
Draftfcb – AKL
The Coolest Business Card
Leo Burnett Dubai
All-You-Can-Eat-Menu
Leo Burnett Dubai
Radio and podcast
Sports Stories Before Bedtime
Draftfcb – AKL
Saved by Sound
Draftfcb Shimoni Finkelstein Barki
Smokeline – Old Flame
Story
Retention/Loyalty, non-mail
The Guinness QR Cup
BBDO New York
Looking good in Yellow
DDB Group Rapp Tribal New Zealand
What are you worth
Proximity London
Unexpected Luggage
Shackleton
Feel The Road
Young & Rubicam Prague
Social media
Who Killed Deon?
AMVBBDO
Plead Your Case
BBDO New York
Letterbombing Governor Paterson
BBDO New York
Dig Deeper
BBDO New York
BMF’s Amazing Wow Sit Down Thing
BMF
Libra Cadets
Clemenger BBDO Proximity Melbourne
Max It Jobs
Colenso BBDO
Shortland Street Summer Fling
Colenso BBDO
Open Book
DDB Group Melbourne
The Schmancy App
DDB Group Rapp Tribal New Zealand
Say No to Naff Facebook
Draftfcb – AKL
SPCA Make Friends
Draftfcb – AKL
The Approximator
Eleven
Feed a Friend
M&C Saatchi
Be Super Ordinary
MercerBell
IBM Company Challenge
Ogilvy Amsterdam
Singin’ in the Rain
OgilvyOne Toronto
The Boss is coming
OgilvyOne Worldwide
The Fashion Police
Proximity BBDO France
M&M’s Find Red
Proximity Canada
LolXperiment
Proximity London
Direct response TV
Don’t Bail Out
Clemenger BBDO Ltd
Yellow Local
Colenso BBDO
Australian Open
M&C Saatchi
Mom Was Here
Ogilvy & Mather New York
A wall painter, a sex symbol and 20 seconds of fame
Proximity Colombia
Interactive campaign
FJ Top to Bottom off road – 60 Years of Land Cruiser
AIM Proximity
Who Killed Deon?
AMVBBDO
Shout From the Mountain
BBDO New York
Touch the Rainbow
BBDO Toronto
New York on $50
BMF
Share the Joy
DDB Group Rapp Tribal New Zealand
Welcome the World
DDB Group Rapp Tribal New Zealand
Lazy Ad
MercerBell
The Boss is coming
OgilvyOne Worldwide
M&M’s Find Red
Proximity Canada
ePrint Live
Proximity Canada
The People’s Car Project
Proximity China
Create Yourself
Proximity London
Eyes of Arabia
Wunderman
Valentine’s Day
Wunderman New York
Integrated campaign
Spread the smile with colours
Alpha245/Leo Burnett
Tennessee Honey
Arnold Worldwide
The Last Text
BBDO New York
FedEx Cup Global Golf Sweepstakes
BBDO New York
Leave the HBO to Us
BBDO New York
True Blood Season 2 DVD/Blu-Ray
BBDO New York
New York on $50
BMF
Short and Sweet
BMF
What’s Your Dulux Colour of New Zealand?
Clemenger BBDO
Break Up
Clemenger BBDO Proximity Melbourne
Impulse Saver
Colenso BBDO
Skate Pinball
Colenso BBDO
V Paintball
Colenso BBDO
Believe
DDB Group Rapp Tribal New Zealand
Share the Joy
DDB Group Rapp Tribal New Zealand
Warnie Chicken Bites
DDB Group Rapp Tribal New Zealand
HP Everybody On
Designkitchen
It Starts With Sharpie
Draftfcb – Chicago
Switch to Virgin America
Eleven
The Magnificient Memory Machine
M&C Saatchi
Limited Edition
M&C Saatchi
freecreditscore.com Band Search
The Martin Agency
Lazy Ad
MercerBell
Glee
Ogilvy & Mather New York
The conversation starts here
Ogilvy Amsterdam
Disposable Forest
Ogilvy Beijing
I’m an ITer
Ogilvy Beijing
American Express Gold Rewards Card
OgilvyOne Toronto
M&M’s Find Red
Proximity Canada
Sebastian Giraldo, the first person in the world who lived in a shopping mall
Proximity Colombia
Roll up your pants for the victims
Proximity Colombia
VW Contact Stretegy Programme
Proximity London
Juan Sheet Spills Helpline
Publicis Chemistry
Pen the Possibilities
Rosetta
Blessed Bad Guys
Shackleton
The World’s Smallest Multinational
The Hallway
NRMA My Car is Your Car
WhybinTBWATequila
Kuga Street Report
Wunderman Vienna
Ford G-Force
Wunderman Vienna
Launch campaign
FJ Top to Bottom off road – 60 Years of Land Cruiser
AIM Proximity
Skate Pinball
Colenso BBDO
Doggelganger
Colenso BBDO
Impulse Saver
Colenso BBDO
Best art direction
Fabric Scooters
Clemenger BBDO
Guitar
Direct Antidote
Capital Bee – Saving London’s Bees
LIDA
Make Cyberspace a Better Place
M&C Saatchi
Sally’s First Show
OgilvyOne Melbourne
M&M’s Find Red
Proximity Canada
Flubber Car
Proximity China
It will never be the same
Proximity Colombia
EtestDrive Journeys
Proximity London
Fujikistan
Republik Communications
Crying Out
Wunderman
Chair
Young & Rubicam Prague
Escaping thru Wall, Escaping thru River, Escaping thru Fence
Young & Rubicam Prague
Best copywriting
Lambassador 2011
BMF
Fujikistan
Republik Communications
Crane BlueBook
Rosetta
Creative use of technology
Self-dissolving mailing
Agentur am Flughfen
The Guinness QR Cup
BBDO New York
Dig Deeper
BBDO New York
Touch the Rainbow
BBDO Toronto
Sneak Up Ads
Clemenger BBDO
Doggelganger
Colenso BBDO
Impulse Saver
Colenso BBDO
Watson
Ogilvy & Mather New York
Directing Shadows
OgilvyOne Worldwide
M&M’s Find Red
Proximity Canada
PEDIGREE Dog-a-like
WhybinTBWATequila
