You just launched your app after spending significant time and resources building it. What’s next? Finding the best strategies to convince the users you’re trying to target to download the app can be challenging, not to mention the difficult competition out there: over 2.65 million apps on Google Play exist and 1.96 million apps on the Apple Store, so how can you make yours stand out from the crowd and boost app downloads?
The good news is that boosting downloads can be achieved if you follow some of the strategies. Read below to find out more.
1. Social media outreach
When building your online presence and deciding your social media persona, make sure that it’s an extension of your app and its characteristics.
Ask yourself what your app is about and who your target audience is. That will help you use the same consistent voice in your online presence.
Another important thing to consider is influencer marketing, which has proved to be one of the most effective ways to increase your app downloads. The key is to choose the right influencer to partner with and who can resonate with your brand and app. Working with small influencers can guarantee greater success as they have a smaller but highly-engaged audience, while more famous influencers can help your app reach millions of users.
2. Ask for ratings and reviews
When ranking apps, both the Play Store and the App Store algorithms take reviews and ratings into consideration, and this can have a big impact on the number of downloads as well. The best way to get good reviews is to ask your existing customers about their user experience. Their feedback is also important for making the necessary improvements and therefore increasing your app’s downloads.
3. Create a visually impactful app icon
Your app icon needs to be eye-catching, as is the very first thing users see in the app store. So make sure it’s recognizable. Also, you want to present a high-quality product to your users, so apart from being colorful and eye-catching, your app’s icon should appear polished as well.
4. App localization for the target audience
Before getting to the number of downloads, it is important to know who, where, when, and how your app is used. People are not going to download an app that they can’t understand. This means that the app has to adapt to different languages, cultures, and locations. This is where localization comes into the picture which includes design and content optimization along with translation.
Analytics is also key to determining your user’s type and behavior from the moment they download the app.
5. Create your online presence and optimize your website
Like any other online product, your app should have its own website or landing page to raise awareness around it and boost app downloads. If you focus on your website and its optimization, you will make your app more visible to potential users and they can learn more about your product and its benefits
The Takeaway
Boosting app downloads it’s not always easy and can seem like a tricky process. But implementing some simple and effective mobile-app promotion tactics can help you stay on top of your game and reach millions of users.
