Ghent, August 8, 2024 – “Marketplaces, made easy” is the guiding principle of Meezy, a fast-growing marketplace agency based in Ghent, Belgium. Since its launch in 2022, the company has already helped over 300 clients across 14 countries succeed in selling on European marketplaces. As a full-service 360° marketplace partner, Meezy provides end-to-end solutions, ranging from sales strategies and content creation to automation. “Digital marketplaces offer a tremendous opportunity for retail-oriented businesses looking to expand internationally, and our mission is to help them seize that opportunity with ease and speed”, say co-founders Pavlos Deloore and Tijl Steeman.
Making Marketplaces Simple
Online platforms such as Amazon and Bol.com have become major launchpads for brands and businesses looking to expand into large international markets. These platforms offer an efficient way to increase reach and drive significant sales growth by providing direct access to a customer base spread across a wide geographic area. Without such platforms, this would be an expensive, uncertain, and even with deep pockets, challenging endeavor.
Despite the incredible potential these platforms offer, many struggle to fully capitalize on this opportunity. The landscape is becoming increasingly competitive, making it harder for businesses to stand out. Additionally, the extreme complexities involved in setting up and managing accounts—such as navigating logistical challenges, optimizing listings, and keeping up with ever-evolving platform policies—present further obstacles that can deter companies from realizing their full potential.
Meezy is determined to change that. “We support clients with everything from SEO-optimized copywriting and high-quality visuals to robust sales strategies and automation. Our years of experience, combined with a talented, multidisciplinary team, ensure we know exactly what it takes to succeed in the world of digital marketplaces” says Pavlos.
One-Click Solution
Typically, businesses selling products on multiple online marketplaces face the lengthy task of uploading their catalog, product by product, to each platform. This requires repeatedly entering product images, descriptions, pricing details, and other key metadata for every marketplace. Not only does this take a considerable amount of time, as you can imagine, but it also requires ongoing attention to ensure that all details are accurately kept up to date. As a result, it can become extremely labor-intensive and time-consuming, especially for businesses with large product catalogs.
Meezy managed to address this issue by significantly streamlining and simplifying the entire process. Through their innovative solution, businesses can now complete these tasks with just one click, automatically distributing the product information across all marketplaces
simultaneously. By centralizing all data and processes on one platform, we save our clients both time and money,” explains COO Tijl. “This solution can potentially reduce the need for up to two full-time employees, allowing companies to focus their resources on growth and expansion instead of manual labor like data entry.
300 Clients, 4 Continents, and 45 Marketplaces
The demand for Meezy’s 360° marketplace service speaks for itself. Since its inception in 2022, following its participation in the Start it @KBC accelerator program—an initiative by KBC, a prominent European bank—it has successfully supported over 300 e-commerce companies across Europe, the United Kingdom, the United States, and Africa. In a relatively short period of time, they expanded significantly, growing their team from just 2 to over 40 employees. Their expertise and high-quality service have earned it recognition as an official partner for several of the 40+ marketplaces it supports, like for example the Benelux giant Bol.com.
With ambitious growth in mind, co-founders Pavlos Deloore and Tijl Steeman are now focusing on targeting larger retailers, particularly those with annual revenues exceeding €10 million. Additionally, they still aim to attract mid-sized e-commerce companies in the short term.
International Expansion
€500,000 in funding from private investors, KBC Bank, and corporate lender PMV marks a significant milestone for Meezy. This recent and substantial capital injection will support their ongoing international expansion efforts, further extending their footprint across Europe and, as of this year, into the US market.
Many American brands have long been eyeing the European market but are often daunted by its complexities. Meezy has positioned itself as the ideal partner to bridge this gap, offering the expertise and solutions needed to simplify market entry and expansion.
Free Audit
For businesses still exploring their options and considering how to optimize their e-commerce strategies, Meezy offers a valuable tool: a free audit of their e-commerce strategy. This audit provides a comprehensive overview of the most promising marketplaces for each business, alongside recommendations for optimization and a detailed action plan. Businesses that choose to partner with them will be subject to a one-time setup fee, a commission per sale, and a monthly fixed fee.
To take advantage of this free audit and gain insights into how Meezy can help enhance your e-commerce strategy, visit https://www.meezy.eu/free-audit.
