Register now!
Thursday, May 21
1:00PM ET/10:00AM PT
We’ve all had it happen—you plan out your email marketing campaign, dot the i’s, cross the t’s, hit send, and…nothing! No boost in ROI and no lift in customer engagement. What went wrong? You did everything correctly—right?
Between compliance standards, responsive design, and your customer’s expectation of personalized content, there’s a lot more to an effective email than you may have initially thought. You may think there’s no way to stay on top of it all—until now.
Featured Speakers:
Jessica Best, Digital Marketing Evangelist, emfluence
Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She’s lead trainings and spoken in front of audiences from a dozen to over 300 from Las Vegas to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Digital Marketing Evangelist and Content Marketing Manager for emfluence, implementing the best practices she preaches for emfluence’s own marketing strategy.
Len Shneyder, Director of Industry Relations, Message Systems
Len Shneyder is a well known figure in the email community, with over a decade of experience in digital messaging, campaign management and deliverability. His vast experience ranges from working with ESPs helping Fortune 500 brands improve their deliverability to acting as industry liaison between the world’s largest ESPs and mailbox providers at Pivotal Veracity. Len has spent his career helping customers change their email strategies into winning conversations with their customers. Now, as Director of Industry Relations at Message Systems, Len has taken his knowledge, understanding and love of digital messaging to the world’s leading provider of email infrastructure software to help the world’s biggest brands and senders better communicate with the global village.
