Meghan Markle and Prince Harry have revamped their communications team to enhance their online presence and public relations. Advanced strategies are being employed to reshape their public image and build stronger ties with their global audience. The Sussexes are harnessing the power of digital platforms to connect their works and initiatives more effectively.
This communications overhaul highlights their commitment to engage with their followers more forward-thinking and meaningfully. They endeavor to cultivate positivity and spread their benevolent initiatives more widely through social influence.
Miranda Barbot, former director of global communications, has stepped up as the vice president of programs and media operations. She is anticipated to bring her extensive acumen to supervise and elevate the organization’s various programs and streamline media operations.
In addition, new team members Charlie Gipson and Kyle Boulia have joined as communication executives. Gipson serves European media as the central point of liaison, while Boulia spearheads the communications drive in the US.
Shaping the Sussexes’ digital presence
Their pivotal roles fortify the team’s global outreach and underpin the holistic approach towards international media relations.
Another significant aspect of their strategy is their evolving digital investments, like the newly revamped website Sussex.com. Launched in February, it symbolizes transformation in their media approach. Meghan Markle has also ventured into partnerships with Lemonada Media for a podcast series.
However, the relaunch of her series “Archetypes” has been stalled until 2025. Nonetheless, Meghan continues to strive in her media endeavors, proving that she won’t be hindered by such setbacks. Furthermore, the couple is represented by the William Morris Endeavor agency, which oversees the content production for their non-profit initiative, the Archewell Foundation.
Prince Harry also focuses on personal projects, such as executive producing an upcoming Netflix polo docu-series. The series focuses on the lesser-known facets and the rigorous training involved in the sport. His shift towards this new area demonstrates his dedication to providing unique insights and drawing attention to the often overlooked elements in sports.
