Bombardier, a significant player in global business aviation, has unleashed a fresh brand image with a new logo: Bombardier Mach. The triumphant jet soaring above the company’s name in the logo depicts its spirit and underlines its commitment to innovation, quality, and superior customer service. The new logo is a solid strategic move aimed at consolidating Bombardier’s foothold in the global aviation market.
The logo also encapsulates a tribute to the company’s accomplishments, with an airplane breaking through the sound barrier. This exemplary design symbolizes Bombardier’s unwavering commitment to push boundaries in the aviation industry and strive for excellence, busting traditional limits.
Bombardier’s strategic rebranding in business aviation
The emblem is a pledge to deliver services beyond expectations to businesses and individuals.
The rebranding underlines Bombardier’s pivot towards concentrating more on the business aviation sector, focusing on designing, manufacturing, and providing after-sales service for luxury business jets. Their shift emphasizes improving the industry with top-notch business planes and comprehensive after-sales services, marking Bombardier’s commitment to being a global leader in business aviation.
CEO Éric Martel reemphasized the company’s commitment to maintaining strong relations with customers and stakeholders during the rebranding. Martel stated that Bombardier’s relentless pursuit of excellence and innovation is integral to the company’s ethos—creating edge-cutting solutions with a consistent focus on quality engineering and effective processes.
The rebranding is notably a salute to Bombardier’s 18,000 dedicated employees whose commitment has been instrumental in the company’s progression. Bombardier’s Vice President of Communications, Marketing, and Public Affairs, Ève Laurier, stated that the rebranding aims to refine Bombardier’s business reputation, emphasizing superior performance and sustainability in business aviation, services, and defense sectors.
Laurier further reinforced that the streamlined brand enhances Bombardier’s standing and defines its position in the global marketplace. In conclusion, the rebranding underlines Bombardier’s ongoing pledge towards developing sustainable aviation products and services, a commitment central to the company’s business strategy and operations.
