Recently, the ecommerce company Lectric eBike reported a dramatic rise in SEO visibility, with organic traffic jumping from 37,000 to 210,000 clicks each month. This impressive growth stems from the application of strategic SEO practices and an innovative content marketing plan.
Despite being among America’s fastest-growing electric bike firms, Lectric eBike initially had issues with its online visibility. In response, it completely overhauled its SEO strategy and focused on optimizing its website with relevant industry keywords and improved design and content to enhance user experience.
The revamped SEO strategy resulted in significant online traffic increase and improved rankings for crucial keywords. Higher rankings led to increased customer engagements and sales, highlighting the need for a strong SEO plan for businesses in the digital age.
The boost in organic traffic was achieved by targeting keywords with high search volumes, which caused the traffic to rise to 210,000 clicks by March 2023. This growth is a result of employing aggressive SEO strategies, along with consistent content production.
The website steadily moved up the SERP by April 2023, resulting in a further surge in organic traffic.
Lectric eBike’s strategic SEO success
Success from this strategy reflected in an improvement of click-through rates (CTR), leading to an increased lead generation rate.
Securing prominent positions on Google for terms like “electric bike” and “eBike” was achieved through digital PR strategies and a focus on consumers’ digital journeys. Continual content production elevated brand reputation and encouraged customer engagement.
The strategies fostered customer relationships and increased sales. To maintain this momentum, the company continues to adapt to evolving digital trends, focusing on enhancing user experience.
A key part of their strategy was increasing brand-specific searches for “Lectric eBike”. This was done by triggering brand mentions and acquiring links at key moments in the customer’s journey, leading to an increased ranking on various search engines.
The case study underlined the significance of ranking in the top three positions on Google for ecommerce operations. Higher Google ranks directly relate to improved click-through rates and customer conversions, which contribute to the business’s revenue.
Furthermore, it stresses constant search engine optimization and regular updates to keep up with Google’s evolving algorithms, benefiting ecommerce businesses looking to secure a strong online footprint in the digital market.
