Babel PR, a distinguished B2B tech PR agency, has declared that it is switching to an employee-owned business model, with the bulk of its company shares bought by an Employee Ownership Trust (EOT). Co-founder Narelle Morrison still remains the biggest personal shareholder, demonstrating her unwavering commitment to the enterprise.
A positive work environment and a partnership-style company culture are both expected to emerge out of this shift. The EOT model is gaining popularity among businesses, and Babel PR’s transition symbolises their dedication to innovating and adjusting to dynamic business models.
Moving forward, Babel PR is geared to endorse resilience and sustainability, aligning with the company’s visions for growth and distinction in the B2B tech PR industry. Morrison and fellow co-founder Ian Hood will maintain substantial roles in the organisation, with Hood taking on an advisory position as executive chair, as responsibility transitions to new CEO Jenny Mowat.
The co-founders mentioned the significant involvement of their employees in elevating Babel PR’s status. Shared ownership is viewed as a recognition of this commitment and a personal investment into the firm’s future.
Babel PR’s transition to employee ownership
They envisage this approach inspiring a more motivated and dedicated workforce, thereby fostering a sense of unity among employees and propelling Babel to greater success.
Mowat, the newly appointed CEO, has shared her optimism in leading Babel PR towards a brighter future. The firm’s future strategy includes strengthening commitment through the EOT model and fostering a corporate culture centred on innovation, integrity, and ambitious goals. They not only aim for success but sustainable growth.
With regards to management, Katie Owen and Ash Lockett have been added to Babel PR’s senior leadership team as Director and Head of B2B marketing respectively. Moreover, Paul Campbell has been promoted to Senior Director. Babel PR is currently ranked 132 among UK PR agencies by size and holds the 22nd spot among the largest tech PR firms, having reported a revenue of £3.1m in the last financial year.
