W—E Studio recently revamped visual branding for Office Magazine — marking an end to its print issues with its 19th edition. The magazine now exists solely digitally, leveraging the flexibility and immediacy offered by this format while continuing its mission to deliver high-quality workspace design, business, and office culture content.
Jesper Lund, Office Magazine’s co-founder, charged W—E Studio with preserving the magazine’s established aesthetic while introducing fresh design elements. The core aim was to amplify the components that had already proved fruitful and rectify any overlooked flaws.
To actualize their goal, W—E Studio embarked on a comprehensive review of the magazine’s design. Their study disclosed an inclusive visual method blending meticulous selection with vivid imagery. They harmonized the overall layout to create a visually engaging structure that would captivate the reader’s attention.
W—E Studio’s in-depth analysis enabled them to enhance the magazine’s spatial layout. Their design strategy also featured a blend of intricate choices with lucid imagery.
Transitioning Office Magazine to digital format
The resulting design was dynamic, immersive, and functional, improving user experience.
The studio created a versatile editorial framework to accommodate diverse content while preserving design consistency. They utilized a flexible grid system for print issues and applied updated sans-serif typefaces to ensure a harmonious balance between diverse content and cohesive design.
W—E Studio juggled design innovation and graphic stability, modifying text and imagery. The final print edition revolved around the ‘spirituality’ theme, exemplifying the magazine’s evolution. This theme was manifested in unique design features, such as using holographic foiling on the cover.
Despite the culmination of print production, W—E Studio is primed to reorient its design philosophy for the digital format. They perceive Office Magazine as a dynamic entity that thrives on change. The shift to a digital platform is projected to provoke reactions, disrupt conventional paradigms, and steer a new direction for the publication’s future.
