Wave Sports + Entertainment has recently launched Wave Media Agency, a new division aimed at helping sports organizations grow their digital presence in response to shifts in social media content trends. The agency will focus on algorithm-recommended content, using advanced tools and techniques to enhance sports organizations’ online visibility and engagement. Wave’s move highlights its commitment to anticipating digital trends and addressing evolving client needs.
Established in 2017, Wave Sports + Entertainment has built an engaged community of 130 million followers through its sports-themed videos targeting Gen Z consumers on social media. Strong follower engagement has been achieved not only through its original content, but also through managing its owned channels like Jukes, Haymakers, and Buckets. Wave’s understanding of the power of social media has led to significant growth, reaching over 130 million followers to date.
The organization’s expertise in creating succinct video content and fostering online communities is an undeniable asset. Informal work with third-party accounts has demonstrated the substantial impact of its services, generating over 1 billion views on social media networks for its partners.
Boosting sports organizations’ digital presence
Wave’s skill in producing easily digestible content and nurturing diverse online communities is potent and appreciated.
Initial clients of the newly launched Wave Media Agency include renowned sports organizations like the Los Angeles Clippers, CONCACAF, Serie A USA, Combate Global, FIBA Next Gen Hoops, and the Tennis Channel. These organizations plan to use social media to attract new supporters, deepen relationships with existing fans, and tap into social media’s revenue-generation potential. Wave’s experience and expertise in digital strategy development and execution make it a valuable ally for these organizations.
Wave aims to transform the way social media is used from being simply a promotional and interactive tool to becoming a powerful content distribution platform. Its innovative approach includes providing behind-the-scenes content, exclusive tips, and Q&A sessions with influential figures across a variety of digital platforms, including YouTube and Snapchat. This comprehensive strategy will offer users a dynamic and immersive experience, potentially reaching millions worldwide.
As per CEO Brian Verne, the goal of the new division is to leverage Wave’s content creation and distribution expertise to help premier sports leagues and rights holders attract, engage, and monetize the next generation of sports fans. This focus on the young and digitally-native audience underscores their significance in shaping the future of the sports industry.
