Recently, an unconventional advertisement known as “Is it even a city?” was launched by the tourism bureau of Oslo, humorously casting doubt on the city’s status as a capital. This novel campaign deviates from the status quo of tourism advertising with a satirical approach that provides a fresh, fun perspective of the city.
The ad notably forgoes vibrant scenery and catchy tunes, opting instead for minimalistic graphics, understated humour and a distinctive portrayal of the Norwegian capital. Audiences are introduced to the city’s diverse lifestyle and cultural richness, rather than mainstream attractions.
Danself, the unconventional narrator, initially appears critical of the city. However, he skillfully steers his commentary towards highlighting the city’s artistic and architectural charm. Through this narrative, viewers experience the breathtaking fjords, scenic parks, and quaint side streets that make Oslo an appealing destination.
Also spotlighted are Oslo’s modern aspects, with its state-of-the-art design, thriving food scene, and innovative arts culture.
Unconventional Oslo ad sparks tourism interest
Recognizable landmarks such as the iconic Opera House and the striking Barcode Project are given due attention. This narrative pivot provides an enticing glimpse of Oslo, overriding preconceived notions and stirring viewers’ eagerness to explore the city themselves.
This innovative and playful advertisement has received widespread acclaim from viewers, with comments appreciating the script as “superb”, “ingenious”, and “a marketing lesson from Norway”. There have been growing demands for the scriptwriter to be formally recognized for his brilliant work.
The ad has also succeeded in distinguishing itself from the norm of tourism advertisements, primarily due to its humorous approach. Its creativity has ignited a passionate conversation about Norwegian tourism and has paved the way for more innovative promotional strategies.
The positive reception of this campaign signals a promising future for non-traditional, daring advertising strategies in the tourism sector. Its success is a clear indicator of the potential of these techniques in evoking a deeper interest in travel destinations, ultimately drawing in more tourists and expanding the tourism industry.
