UK-based agency, Eulogy, has unveiled plans for a notable pivot to bolster the company’s services with a wide range of paid advertising options including video on demand, TV, audio advertising, amongst others. The initiative, led by Joss Freestone, is a fundamental change for the firm which traditionally focussed on earned media and organic social.
This shift aims to cement the agency’s position in the paid media market and meets a growing demand for diversified marketing strategies. As Freestone spearheads this transition, he anticipates clients benefiting from a comprehensive blend of marketing techniques which he predicts will result in higher returns on their investments.
Eulogy is set to start rolling out these new services in the next quarter. As part of the plan, the team is partaking in extensive training to become proficient in paid media, in a bid to compete with established names in the sector. With their expertise in earned media and new training, Eulogy believes this will provide them an advantage in the marketplace.
On a related note, PR agency, The Romans, has announced a reshuffle in its top management, elevating Kate Brazier and Indigo Le Fèvre to the post of managing directors.
Eulogy’s transition to paid advertising services
This strategic change is in response to a steady growth in the company’s UK operations, which have seen an increase of over 20% in the last three years. Brazier and Le Fèvre will oversee company operations and the implementation of new strategies, cementing The Romans’ vibrant evolution in the PR industry.
Finally, in a significant development, UK life science PR and marketing firm, BioStrata, has been acquired by American owners. However, it intends to keep its current operations unchanged and plans to operate as a separate entity within the Supreme Group. The Supreme Group, while being enthusiastic about this merger, has decided to let BioStrata operate independently, indicating a prudent approach to global expansion while preserving successful existing structures.
As BioStrata goes through this transitional phase, Clare Russell, its co-founder, remains optimistic about the creative opportunities this union offers. This acquisition is seen as the continuation of a potential series of similar acquisitions by the Supreme Group, as they strategically expand their niche portfolio into health and biotechnology sectors.
