Suzanne Grae, a well-known Australian women’s fashion retailer, has appointed digital marketing agency Tug Sydney to handle its SEO, paid search, and paid media campaigns. Tug Sydney was initially brought on to improve Suzanne Grae’s organic search presence. Now, the agency’s role has expanded to include increasing the brand’s share of voice and driving audience traffic on digital channels.
Suzanne Grae has been a popular name in women’s fashion since 1968. The brand is owned and operated by the Sussan Group (ARJ Holdings). It has more than 150 stores across Australia and a strong eCommerce platform.
Suzanne Grae is known for offering fashionable options for women of all ages and sizes. Tug Sydney operates in several locations, including Sydney, Singapore, London, Toronto, and Berlin.
Suzanne Grae’s new marketing efforts
The agency specializes in using data, media, content, and technology to optimize digital marketing performance and maximize return on investment. Charlie Bacon, Managing Director of Tug Sydney, said this partnership is a chance to bring new digital strategies to a brand that has a deep connection with Australian women. “We are excited to work with Suzanne Grae, a brand with a rich history and strong ties to Australian women,” he said.
Our team will use our expertise in SEO, paid search, and performance media to increase visibility and growth for Suzanne Grae. This will help them reach even more women across the country.”
Lisa Yanto, Suzanne Grae’s Digital Manager, stressed the importance of continued innovation and engagement with their customers across all digital platforms. Tug’s data-driven approach and deep understanding of performance media will be key in helping us reach more women.
It will also help us continue to provide them with the easy, stylish, and uplifting fashion experiences they expect from Suzanne Grae,” she said. Tug Sydney’s client list includes Merlin Entertainment, Budget Direct SG, Heinemann, and Bluebeam.
