Insider, a Turkish artificial intelligence-backed marketing platform, announced on Friday a fresh funding round of $500 million. The company plans to use the capital to further develop its next-generation marketing software and invest heavily in research and development to enhance its AI capabilities. The Series E funding round was led by General Atlantic, a global growth investor.
With an established market presence in 28 countries across North America, EMEA, APAC, and Latin America, the company aims to boost its regional investments, especially given the robust demand in the U.S. market where it has seen significant growth. The company intends to leverage the funds to explore strategic merger and acquisition opportunities as well. This new funding follows the company’s previous achievements: attaining unicorn status in 2022 with a $121 million raise, followed by an additional $105 million in 2023, which raised its valuation to $2 billion.
Insider secures growth funding for AI
As a pioneer of predictive models in customer experience, this funding positions us to further build upon that foundation to disrupt the MarTech industry,” said Hande Çilingir, co-founder and CEO. We believe that our differentiators, especially AI-enabled tools, will set us apart as the preferred choice for marketing and customer experience teams.
Martech, or marketing technology, encompasses software and platforms used to create, execute, manage, and measure marketing campaigns and experiences.
The company also announced the launch of its patent-pending Sirius AI, a comprehensive solution for end-to-end omnichannel experience creation. “This funding will help accelerate our ambitious product road map and grow our 350+ in-house engineering team. Over the next two years, we plan to bring our vision to life by building a seamless AI-native omnichannel experience and customer engagement platform,” said Muharrem Derinkok, co-founder and Chief Product Officer.
Sascha Guenther, managing director and head of DACH at General Atlantic, commented on the investment, saying, “the company has successfully positioned itself as a leading and dynamic innovator in the B2B SaaS space, delivering tangible ROI to its customers. We believe the company is well-placed to capture a greater share of the $15+ billion total addressable market, as businesses worldwide upgrade their marketing strategies for greater efficiency and effectiveness.
