Lazada, Southeast Asia’s pioneer eCommerce platform, has announced a major leap in online shopping with the launch of all-new GenAI-powered in-app features. These enhancements promise to revolutionize the shopping journey by offering shoppers a more personalized, engaging, and dynamic experience. The GenAI features will transform four key dimensions of eCommerce shopping, termed the 4Ds: discovery, dependability, deals, and decision-making.
This approach aims to deliver a more personalized and interactive experience for users. Lazada’s GenAI features include an AI-powered personal shopping assistant – AI Lazzie, smart recommendations, AI-generated product information, and even AI-generated models. These innovations position the platform at the forefront of a rapidly evolving eCommerce landscape in Southeast Asia.
Lazada is also leveraging Alibaba’s improved iteration of its AI translation tool, Marco MT, to support language localization needs in the diverse region of Southeast Asia. The AI translation tool, based on Alibaba’s proprietary model Qwen, is designed to help sellers create product pages in the language of their target market. The latest version, Marco MT, powered by large language models, can interpret contextual clues such as cultural and industry-specific terms.
As AI and GenAI continue to serve as major growth catalysts, Lazada is addressing the following dimensions that are transforming online shopping:
Discovery: Enhancing Product Search and Shopping Inspiration
AI is reshaping how shoppers discover products by providing personalized recommendations and improving search efficiency. Lazada’s personal shopping assistant, AI Lazzie, helps shoppers not only find products but also discover new ideas and lifestyle additions, offering 24/7 tailored assistance to enrich and elevate the shopping experience. Dependability: Building Trust and Loyalty through Tailored Experiences
With the new GenAI updates, Lazada offers more dynamic and engaging content on its platform.
Lazada introduces GenAI-powered shopping
AI-generated product descriptions and images can be tailored to different regions, languages, and cultural nuances, ensuring that shoppers feel a deeper connection with the products they browse. Lazada’s GenAI features, like AI-powered smart reviews and personalized product recommendations, enhance shopping experiences by offering quick, comprehensive, and reliable product insights.
Deals: Helping Shoppers Find the Best Value
Approximately a third of Southeast Asian shoppers are price-conscious and actively seek out deals. Lazada’s AI-curated offers, exclusive vouchers, and the integration of LazCoins as a rewards mechanic ensure that shoppers can access the best value for every purchase. By leveraging AI, Lazada helps shoppers discover deals tailored to their personal preferences, habits, and interests, enhancing the overall shopping experience.
Decision-Making: Smarter Shopping Choices
Lazada’s findings reveal that a significant majority of respondents in Southeast Asia make purchase decisions using AI-generated content and product recommendations. Lazada’s GenAI update creates unique content by harnessing product reviews, key selling points, and tailored product recommendations to optimize the shopper research process and support their purchasing decisions. AI Lazzie can answer shopper queries promptly, resulting in increased order conversion rates and enhanced customer satisfaction and loyalty.
Addressing these advancements, the Chief Executive Officer of Lazada Group commented, “At Lazada, we have embraced GenAI as part of our customer-centric, long-term growth strategy to enhance customer experiences. We foresee that GenAI will accelerate an eCommerce revolution and reshape the way we currently shop, sell, and engage. Our goal is to make every experience sharper, more individual, efficient, and enjoyable.”
He added, “As Lazada implements AI at scale, we strive to create win-win scenarios for all eCommerce players, while maintaining the human touch that remains essential in fostering authentic, lasting relationships with our shoppers, sellers, and partners in the ecosystem.
By embracing GenAI, we aim to create a more accessible, inclusive, and personalized shopping experience for all.”
