Infosys, a multinational tech firm with a brand value of $24.68 billion, has been integrating AI into its marketing function for the past two years. The company is already experiencing significant benefits in efficiency, experience, and effectiveness. Sumit Virmani, the global CMO for Infosys, believes that AI is not just an incremental shift for business or marketing, but a transformational one.
“We really believe that AI is not an incremental shift for the business or for marketing. It is a transformational one,” Virmani says. For many B2B marketers, their value is often assessed by the volume of leads rather than their strategic impact.
More than half of B2B marketers feel that leaders do not recognize marketing’s potential beyond lead generation, as the pressure mounts to generate customer pipelines.
Infosys integrates AI in marketing
As the marketing landscape evolves, AI stands to revolutionize the way businesses operate.
Technological advances are having a profound impact on creativity and efficiency in the industry. Marketers globally are exploring the best methods to embed generative AI at the core of their businesses. This is a crucial task, especially for those selling AI solutions to other enterprises.
Infosys is preparing for an AI-driven future. The company has been diligently integrating AI into its marketing function and is already seeing significant benefits. The impact of AI on marketing is expected to be transformative.
It has the potential to change the way businesses operate and engage with customers.
