Amazon has introduced Rufus, an AI-powered shopping assistant, to help customers navigate the holiday shopping season efficiently. Rufus can assist shoppers in finding popular gifts, getting gift ideas and inspiration, comparing gift and holiday decor options, preparing for holiday hosting, getting cooking advice, exploring new crafts, and tracking orders. For example, customers can ask Rufus questions like “What are some popular gifts this holiday season?” or “What are some gift ideas for Hanukkah for my mom?” to get tailored suggestions.
Rufus can also compare different products, such as video game consoles or artificial Christmas trees, to help customers make informed purchase decisions quickly. In addition to gift-related queries, Rufus can provide advice on hosting holiday gatherings, such as recommending the best warming trays for parties or durable cookware for festive meals.
Rufus improves holiday shopping experiences
Customers can even ask for help finding thoughtful hostess gifts or get cooking advice, like determining the best turkey size for a specific number of people or learning how to make gravy. For those interested in holiday crafts, Rufus can offer suggestions on what materials are needed to make ornaments or provide craft ideas suitable for kids. The AI assistant can also help customers track their gift deliveries by providing information on expected delivery dates or the status of specific orders.
Amazon’s AI Shopping Guides and Amazon Lens, a visual shopping tool that identifies products through photos or scans, further enhance the holiday shopping experience. By leveraging these features, customers can enjoy a smoother and more efficient holiday season, with Rufus assisting in everything from gifting to hosting.
