Etsy, the online marketplace for handmade and vintage items, is undergoing major changes in its executive leadership. Chief Technology Officer Rachana Kumar is stepping down to pursue new opportunities, while the company welcomes new faces to its C-suite. Kruti Patel Goyal, currently the CEO of Etsy’s subsidiary Depop, has been appointed as Etsy’s President and Chief Growth Officer.
In this newly created role, Goyal will oversee Product, Marketing, Member Support, Trust and Safety, and Strategy and Operations. She will continue to serve as acting CEO at Depop until April 2025. Etsy CEO Josh Silverman praised Goyal’s leadership abilities, stating, “Kruti is a world-class leader with a proven ability to drive growth by focusing on the customer experience.” Goyal expressed her excitement about returning to Etsy and helping the company reignite growth.
Etsy’s leadership transitions prompt growth
Lanny Baker, former CFO at Eventbrite, will join Etsy as its new Chief Financial Officer, replacing Rachel Glaser, who announced her retirement in July. Silverman commended Baker’s financial acumen and growth orientation, while Baker shared his admiration for Etsy and its potential for continued success.
Raina Moskowitz, Etsy’s Chief Operating and Marketing Officer, will be leaving the company to become CEO at another organization. Brad Minor, currently the Chief Brand Officer, will step into the role of Chief Marketing Officer. As Rachana Kumar departs, the company will search for her successor, with interim leadership provided by two current Vice Presidents of Engineering.
Silverman expressed gratitude for the departing executives and congratulated Minor on his new role. These changes come as Etsy aims to innovate and grow in an evolving market landscape.
